That's interesting. Our car has it and has had it for the past 3 weeks. Its probably the strongest of any car I've own. Its almost too much to the extent that I've started leaving the windows down in the garage. Granted, our car was bought DIRECTLY off of the trailer when it arrived to the dealership, but still, its so strong I don't expect it to go away anytime soon. Granted, at the end of the day, new car smell is really just all the chemicals and VOC's which I cant imagine is all that great for you. But alas.
I'd be curious to hear what other owners report.