Hyundai Palisade Wins 2019 GOOD DESIGN Award

[Palisade Forum]

• First-Ever Palisade Honored with Prestigious Design Honor
• The 2020 Palisade Is The First SUV to Adopt Hyundai’s New Sensuous Sportiness Design Philosophy
• The New Design Philosophy Will Be Further Revealed on Upcoming Models

FOUNTAIN VALLEY, Calif., Jan. 31, 2020– Hyundai’s 2020 Sonata and 2020 Palisade have each earned 2019 GOOD DESIGN® Awards from the Chicago Athenaeum: Museum of Architecture and Design and the European Centre for Architecture Art Design and Urban Studies. The prestigious award honors the worlds of industrial, product and graphic design for immense creativity and attention to form, function and aesthetics. This marks the ninth consecutive year that Hyundai’s vehicles have received this honor and the third time Sonata has been recognized.
“The 2020 Sonata and Palisade are the first sedan and SUV, respectively, to adopt Hyundai’s new customer-centered design philosophy, Sensuous Sportiness,” said SangYup Lee, Head of Hyundai Design Center. “We are honored to be recognized for their design excellence with this prestigious award. Evolution in Hyundai design will be more clearly revealed through our upcoming cars and we will remain focused on developing our customer-centered design philosophy, rather than designing from a manufacturer perspective.”

2020 Hyundai Palisade
The 2020 Hyundai Palisade’s styling conveys dignity with style in an understated theme that demonstrates clear differentiation worthy of a flagship SUV.

A bold and wide cascading grille dominates the front, clearly representing a premium SUV. Separated composite headlamps and a vertically connected forward lighting signature create a strong and distinctive demeanor. A powerful, extended hood profile creates an impressive road presence, while bold C-pillars and a panoramic glass side graphic convey generous third-row spaciousness. Fender flares and full body sides accentuate Palisade’s muscularity. The rear view emphasizes a wide and stable stance via sinuous detailing and a vertical LED rear tail lamp design. Panoramic rear glass coupled with a cutaway roof provides a generous sense of spaciousness for rear passengers.

Unlike the vertical rise suggested by the exterior design, the interior design emphasizes a horizontal layout that promotes a sense of relaxation and comfort, creating a lounge-like environment with eight-passenger seating as standard for family outings. Leather-equipped models offer premium, quilted Nappa leather, while on the instrument panel, smooth woodgrain trim in a wraparound design creates a harmonious and refined ambience.

GOOD DESIGN® Awards
Founded in Chicago in 1950, the GOOD DESIGN® Awards honor the yearly achievements of the best industrial and graphic designers and world manufacturers for their pursuit of extraordinary design excellence. GOOD DESIGN is the oldest and the most prestigious architecture and design awards program organized worldwide and strives to create a revived awareness about contemporary design. The awards honor both products and industry leaders in design and manufacturing that have charted new directions and pushed the envelope for competitive products in the world marketplace. In November, juries met in New York and San Francisco and selected over 900 product designs and graphics from over 38 nations worthy of the GOOD DESIGN Award for their design excellence.