Prices Paid

I would. 8-10% very achievable for SE/SEL. I love a challenge. Small, or handful = 10 to 20 from where I’m sitting. Just need to look in the right places. When I wanted to find a deal on a BMW X7 I went to Northern VA, where the mega dealers are. 20 to 30 X7’s on their lots burning up cash flow. Just told them I was a serious buyer, bringing my own financing, looking to buy in the next 7 days must have $13K off MSRP to start. 10 emails to 10 dealers yielded 10 responses. 3 said have a nice day, 7 engaged. 7 became 3 after the first dealer went to $14K. Back and forth with 3 became 2 - Annapolis and Alexandria BMW. Gave Crown BMW one last chance and they went $20K OFF a CPO which is what I really wanted for the 4.5yr, unlimited mileage warranty. Super confident I could do that with a Palisade SE or SEL. Not very confident I could get a Limited AWD for 8-10% though. That was a smoking deal.
Bringing your own financing limits how much of a discount you can get. Prevents the dealer from making any money on the back end. If you have your own financing (or are paying cash), it's usually worth purchasing with their financing and then buying it out.

There are Palisades out there that can be done in that price range, but you are going to go through a lot more than 7 out of 10 dealers telling you no to get there. It can be done, but it's not an insignificant undertaking to get there.

Keep in mind that BMW dealer payment structures are different than Hyundais. A BMW dealer at 12% is like a Hyundai dealer at 8%. And both are VERY different than a used BMW.
 
For those on the East Coast who want 8-10% OFF MSRP on SE and SEL I can get the deal done for you if you’d like. No strings, I actually like doing this stuff and it’s super easy over email

Thompson in Baltimore, MD has 17 Palisades.
Crestmont in Brunswick, OH has 9
Don Franklin in Nicholasville, KY has 18
AutoNation in Buford, GA has 14

The best by far though is Hyundai of Asheville, NC. He has 21 units and can’t give away the SE and SEL’s. He won’t deal on Limiteds though and is asking over sticker. Here’s an SEL for 11% OFF MSRP. Hope that helps somebody, if nothing else ask your local dealer to match.
 

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For those on the East Coast who want 8-10% OFF MSRP on SE and SEL I can get the deal done for you if you’d like. No strings, I actually like doing this stuff and it’s super easy over email

Thompson in Baltimore, MD has 17 Palisades.
Crestmont in Brunswick, OH has 9
Don Franklin in Nicholasville, KY has 18
AutoNation in Buford, GA has 14

The best by far though is Hyundai of Asheville, NC. He has 21 units and can’t give away the SE and SEL’s. He won’t deal on Limiteds though and is asking over sticker. Here’s an SEL for 11% OFF MSRP. Hope that helps somebody, if nothing else ask your local dealer to match.
From their site:

"Disclaimer:

New vehicle pricing includes all offers and incentives"

Not to mention their Yelp reviews accusing them of not honoring their online advertised prices.
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Bringing your own financing limits how much of a discount you can get. Prevents the dealer from making any money on the back end. If you have your own financing (or are paying cash), it's usually worth purchasing with their financing and then buying it out.

There are Palisades out there that can be done in that price range, but you are going to go through a lot more than 7 out of 10 dealers telling you no to get there. It can be done, but it's not an insignificant undertaking to get there.

Keep in mind that BMW dealer payment structures are different than Hyundais. A BMW dealer at 12% is like a Hyundai dealer at 8%. And both are VERY different than a used BMW.

1) Bringing your own financing is leverage. Proves you are a real buyer and if they want the kickback from the bank, they need to beat your rate and sweeten the deal. I know I just bought a BMW X7 using this trick.

2) Hyundai vs BMW is not what’s at work here. Look for a dealer that has units in the teens. That’s cash flow and you can lever a better deal versus a small dealer sitting on 4 or 5. Ultimately my new X7 deal was 18% OFF MSRP, which I stepped over to get to the 24% OFF CPO, which I really wanted. So I agree, a 8% Hyundai is no where near as good as a 24% OFF BMW. In fact I think it was pretty well executed.

3) Significant undertakings to save yourself $1,000’s of your hard earned dollars is time well spent. Total investment from me was 2 hours over 7 days to save $20,000. I’m sure someone is willing to pay $83,000 for their X7, but I’m not.

4) This can be overwhelming to some, but let me help.

Steps:
1) Pick states within reasonable driving distance to your location.
2) Google search dealers in large cities and open multiple browsers to start searching their inventory. After 3 or 4 dealers you’ll soon find the majority are using similar build so navigation will speed up.
3) Immediately close any browser where the dealer has less than 13 vehicles (lucky number)
4) Leave browser open with dealers showing over 13 and keep going until you hit 10 dealers.
5) Open a word file and type a letter stating.....serious buyer.....own financing.....buying in 7 days.....must have a minimum of 10% OFF MSRP to match the deal you already have locally (even though you don’t YET). Copy and paste the note 10 times.

Everything above just took 45mins to 1 hour. Now you wait. Most will respond the next day, assuming you do all this after 6pm. No the fun will begin. You only need 2 or 3 to make this work so don’t get discouraged. Remember when you save $4,000 you just got paid $2,000/hr.

6) Now you have at least 3 dealers biting on the deal. Get their offers in writing and look them over carefully.
7) Push to close, ask for $500 to seal the deal. I asked for $1K on the X7 but the MSRP is $83K so apples/oranges.
8) You’ll shake at least 1 out, possibly 2, but should keep 1 in the game.
9) Finally, ask for the deal in writing because you need your bank to see the deal. Also ensure the VIN is included. Now you either go buy that vehicle in the surrounding state OR you take that written deal and ask every dealer in your state to beat it.

I went with option 2 and got the deal I wanted. Other thing to know is the end of the month quota is real. Dealers are paid bonuses on total numbers of sales as well as individual sales. Sometimes the stars align and you find a deal like we did on my son’s Tucson. Negotiated the whole deal just as I stated above with 3 local dealers and ended up OTD for $21K and the dealer admitted to losing money on the deal to make their quota.
 
Man man242 you went pretty far down to find a negative review. What was your selling dealer again? I’m sure they have a few negative reviews.....every car dealer does. As for the disclaimer, that’s pretty standard.

When will you be posting a picture of you contract? I’m truly sorry that you didn’t really get the deal you thought you did but please don’t take it out on me, I’m just trying to help others here versus tricking them into thinkinking they qualify for a discount by leasing a Hyundai, and graduating from Arizona State on line while raiding in Californinia. That’s pretty unrepeatable.

Now this is the part where Sax goes quiet. Predicting selling dealer will not be posted, nor will your contract. But you can always prove me wrong.

To those who want to find a deal can
follow my steps. If not you can go back to college again like Sax, I guess. I’ve bought more cars for 15% OFF MSRP over the last 3 years than most so I hope I can help.

2020 BMW X7 18% OFF deal, before I went CPO and 24% OFF
2019 Chevrolet Z06 17% OFF MSRP
2019 Hyundai Tucson 22% OFF MSRP
2016 Chevrolet Z06 20% OFF MSRP
2012 Cadillac CTS-V coupe 28% OFF MSRP

Final thought. Be careful with SE and SEL trims. If they’re less desirable now, then they will be again when you go to trade. If you intend to drive it into the ground, then it’s a non-issue.

Good Luck everyone and remember it’s easier to save a dollar than earn one.

From their site:

"Disclaimer:

New vehicle pricing includes all offers and incentives"

Not to mention their Yelp reviews accusing them of not honoring their online advertised prices.
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As far as the Limited AWD, when I was looking there were no dealers that had 13+ in stock. I think the most I found in stock was up in Portland when they had 6 in stock, and the best they were willing to go was to price match my Costco deal I settled on.

I don't understand how a price match was going to get me to bite. Unless they had a color combination I preferred , why would I go for your price match deal when I'd already worked out a deal with this other dealer?
 
MSRP $41775 for fwd SEL with all 4 packages, cargo cover, bumper protector, and floor mats (why are floor mats an option in 2019?)
Dealer Discount $3000
Total incentives $2800
Post-incentive selling price $35975

Looks like it wasn’t even 8%. My math shows just over 7%. Shame on you saxyman.
 
Bob Baker Hyundai in the San Diego area

C’mon Saxy, I can’t believe you bought from Bob Baker Hyundai. I mean just look at this 1 star rating!
 

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Man man242 you went pretty far down to find a negative review. What was your selling dealer again? I’m sure they have a few negative reviews.....every car dealer does. As for the disclaimer, that’s pretty standard.

When will you be posting a picture of you contract? I’m truly sorry that you didn’t really get the deal you thought you did but please don’t take it out on me, I’m just trying to help others here versus tricking them into thinkinking they qualify for a discount by leasing a Hyundai, and graduating from Arizona State on line while raiding in Californinia. That’s pretty unrepeatable.

Now this is the part where Sax goes quiet. Predicting selling dealer will not be posted, nor will your contract. But you can always prove me wrong.

To those who want to find a deal can
follow my steps. If not you can go back to college again like Sax, I guess. I’ve bought more cars for 15% OFF MSRP over the last 3 years than most so I hope I can help.

2020 BMW X7 18% OFF deal, before I went CPO and 24% OFF
2019 Chevrolet Z06 17% OFF MSRP
2019 Hyundai Tucson 22% OFF MSRP
2016 Chevrolet Z06 20% OFF MSRP
2012 Cadillac CTS-V coupe 28% OFF MSRP

Final thought. Be careful with SE and SEL trims. If they’re less desirable now, then they will be again when you go to trade. If you intend to drive it into the ground, then it’s a non-issue.

Good Luck everyone and remember it’s easier to save a dollar than earn one.
That was the first review that spoke directly about their online pricing and them bating and switching. I said nothing about the quality of the dealer. Dealers posting big discounts and then having in fine print that it includes every possible incentive is the whole point and the entire reason for differentiating between pre-incentive discounts and post-incentive discounts. One can see a large advertised discount, but when they don't qualify for the incentives, it doesn't matter.

I have been very clear that my incentive situation is very unlikely to be repeatable. There isn't some big secret I'm hiding here. I literally said that the post-incentive discount amount that I got is unlikely to be applicable to others because of the very specific situation. As I openly posted, my incentives included $500 lease cash, $400 conquest, $500 new grad (fortunately I had finished grad school about a year prior), $500 bonus drive post-sale rebate and the $900 CA/Az student loan assurance post-sale rebate offered by Hyundai. The only incentive available at the time I didn't qualify for was first responder. There's no secret that this is a combination of incentives that worked out well in my favor.




Bringing your own financing is always a good plan to have, but if you're negotiating for the largest discount possible, it is leaving money on the table. The dealer has multiple profit avenues on a vehicle they're selling and financing is a huge one. Dealers mark up financing all the time to show a larger discount on the front end. If you have your own money source, use this to your advantage. Let the dealer take more of a loss on the sale price and then buy out their financing. Hell, let them mark up their financing as much as possible trying to rob Peter to pay Paul. Use this to your advantage. This isn't a difficult concept.

Other than that, I mostly agree with your purchasing strategy. Reach out to lots of dealers to find the one that'll play. The problem with saying that 8-10% pre-incentive is totally doable is that it isn't in all markets and it will take significant effort to find someone that will play. You can very easily eat up a couple percent of that discount in shipping fees or in buying from a dealer in a different region that has higher doc fees, etc. Saying that you can get 15+% pre-incentive is totally unrealistic based on the Hyundai dealer payment structures, unless you find some bizarre situation like a dealership in bankruptcy or other weird one off.

It's great that you got 24% on your X7. That's a hell of a deal. It's a used BMW. The percent discount on a used BMW and a new Hyundai is not comparable. There are vastly different financials involved. It's an asinine argument to compare them.


As you discovered by going through my post history, I have declared openly many many times where I got my palisade. It was at Bob Baker Hyundai in the San Diego area. They were the only dealer within 300 miles that was willing to play. Nissani Hyundai in the Culver City area has a history of giving larger discounts, but they wouldn't work with me. I've seen a couple deals from them at 10% pre-incentive. That's the best deal I have seen on a Palisade.


I don't know what your big gotcha was with the 7 vs 8% thing. I have said many times that my pre-incentive discount was around 7.5% but that it's a bit less than the contract shows when you factor in LoJack that is really dealer profit. I've mentioned 8% a few times in reference to a limited deal that I just saw numbers on a few days ago.


You seem to be going through my posts like I've been being deceptive and hiding something. I'm not entirely sure what your motivation here is, as you just keep claiming "gotchas" over things that were already openly posted. The point of this discussion is for people to have realistic expectations about what is possible and to share information for their negotiations.

Pre-incentive selling price on my $41775 MSRP palisade was $38748.72, so my actual pre-incentive discount amount was $3026.28. yah, I rounded it to $3000 when I wrote up the deal. 7.25% discount. I was off by .25%, my apologizes.

Here's the contract. Obviously this doesn't include the $1400 in post-sale rebates, being that they're post-sale. No, I'm not going to screen shot my account to prove to you they actually happened.
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For further reference, here is one of the Nissani deal sheets from a 10.4% pre-incentive offer that was done a few months before mine. I was not able to get them to duplicate, as they wouldn't even acknowledge my emails, but it was a good reference when I was shopping and a much better deal.

765AC5A0-F64A-4F5C-89C6-970BC310EAF5.jpeg


I'm all for giving everyone as many tools as possible to save money here. I don't tell every new person to go apply for their bonus drive money because there's something in it for me.
 
Nissani originally called me through the Costco program and told me they can sell me a Limited AWD. In the initial phone all the saleswoman couldn't even tell me what the Costco price would be, and instead told me she would call me back the next day. Never got a call so I called them, and I got the run-around again, saying they'd call me back. They never called me back, again, so I emailed them and they didn't respond.

When you have a car in high demand and can wait for a customer to walk onto your lot and pay the over-MSRP asking price, then customers looking for any type of discount get kicked to the curb.

Kia dealers were even worse to deal with, in my brief experience looking at Telluride as an alternative.
 
Nissani originally called me through the Costco program and told me they can sell me a Limited AWD. In the initial phone all the saleswoman couldn't even tell me what the Costco price would be, and instead told me she would call me back the next day. Never got a call so I called them, and I got the run-around again, saying they'd call me back. They never called me back, again, so I emailed them and they didn't respond.

When you have a car in high demand and can wait for a customer to walk onto your lot and pay the over-MSRP asking price, then customers looking for any type of discount get kicked to the curb.

Kia dealers were even worse to deal with, in my brief experience looking at Telluride as an alternative.
The funny thing is, I have talked to multiple people that got big discounts on Palisades from nissani. Even on units that were only on the lots for a few days. They very well may have been end of the month, hit a volume bonus sales, but still. I've never seen a dealer that's more bipolar and give such good deals for how hard they are to do business with.

It sounds like you got the same saleswoman I did. She wouldn't return my calls or my emails, but I'd still get voicemails from her introducing herself and inquiring if I was interested a day or two after leaving her a message.


And yes, all the Kia dealers I talked to were horrible.
 
Yeah, Costco can do a good job of getting the ball rolling for you, but you need to finish the deal.

The Saxy deal though is totally repeatable to get 7% off. Especially on the lesser models (SE/SEL). Not the limited though and especially not the limited AWD. I wouldn’t buy from Bob Baker though with that 1 star rating. Especially if your negotiating skills are weak and you easily succumb to the will of others.

Once the wind noise (along with the other myriad of issues) is fully in front of buyers the prices should come down. The good news is like a new buyer just posted, the wind noise is there, they just lowered their expectation. Probably a good idea until Hyundai figures this one out.

Good luck fellas.
 
The Saxy deal though is totally repeatable to get 7% off. Especially on the lesser models (SE/SEL). Not the limited though and especially not the limited AWD. I wouldn’t buy from Bob Baker though with that 1 star rating. Especially if your negotiating skills are weak and you easily succumb to the will of others
Yes, it is. With patience and reaching out to lots of dealers. It's been bested on limited awd models too. Those are obviously fewer and further between though.

I know you think you're being clever with the whole 1 star review from Bob Baker thing, but you're missing the point of why I posted the one I did. When talking about dealers that advertise huge discounts (11% off is about $1500 under holdback amount, so the dealer would actually be losing a good chunk of money on that deal), it's important to watch out for fine print about how they get there (generally by including incentives that nobody qualifies) and/or by bait and switching and not actually honoring the price. I posted evidence of both.

Hell, I have seen dealers like that advertise a discount using multiple incentives that don't even stack. $10,000 off as long as you have loyalty, conquest, lease cash, AND finance it! Can't actually do that... But if you could, $10k off!
 
I’ve tried multiple dealers trying to get a deal. I’m just going to wait until the deals are their. I’m in no hurry. I refuse to pay them top dollar. Thanks for all the helpful posts
 
I started my search in December for an AWD Limited anywhere in CA and up the closer parts of Oregon and Nevada. No dealers showed more than 6 Limited AWDs, and there was only one dealer that had that many (Dick Hannah's). Within 2 weeks all I found were dealers at MSRP or well above MSRP (up to 8k over). Of course I balked.
Called Costco and they put me in touch with Nissani (a 6 hour drive away), and as I said earlier they gave me one call and then absolute radio silence after that. hahahah.
So then Costco put me in touch with Escondido Hyundai (8 hour drive) and they quoted me 990 under MSRP, but they didn't have the car in stock. I put my refundable deposit down and then spent the next 2 months looking for more inventory and contacting dealers trying to find a better price. Still nobody within the state or the above mentioned areas would even consider trying to beat the price (I told dealers I had a deal in place for 1k below MSRP). Several dealers laughed and told me to go buy the car for 1k under MSRP. Dick Hannah tried negotiating for a few weeks, testing to see if I'd buy from them if they would price match.

On Car Gurus I found a few dealers advertising up to 2,500 off MSRP. I've bought a new car from NY before and had it trucked to me in an enclosed trailer, so I was willing to do that if I could save money overall. I contacted about 4 dealers advertising the low prices. One dealer didn't reply while two dealers told me the car I was asking about had been sold and they don't have any in stock. One dealer told me their advertised price was a mistake and they sell all their AWD Limiteds at MSRP. This particular dealer even told me to go try to find a car in CA and I'd see for myself that all sell here for at least MSRP. I gave this dealer a poor rating on Car Gurus.

Anyway, long post just because I'm bored at this moment. hahah

We all like to save money, but at some point we also all know what price we're comfortable paying. I paid 990 under MSRP pre-incentive, and I went in perfectly happy with that deal after my 2 month search. I think the AWD Limiteds were (are?) basically unicorns (more than one dealer even called them unicorns) and dealers knew they had a hot ticket item and were not offering any significant discounts, and they weren't even willing to discuss or negotiate pricing. This will change of course once supply catches up with and exceeds demand, but I wanted my Palisade when I wanted it (sooner rather than later).

Oh, most every dealer tried to get me to change to a loaded SEL, and they were definitely willing to deal on those.

Covid has changed the timeline I think with better deals overall pushed a bit further into the future. Heck, we're all hearing rumors that Hyundai and other car makers might even push the 2021 models out further too.

stay safe and well everyone
 
Historically do the Memorial day incentives usually come out about now?
 
This was just dirty Saxy and you know it. Asheville Hyundai has a 4.6 rating and your dealer, Bob Baker who gave you all of 7% OFF of an SEL has a 2.3 rating. And yes, I think you were misleading.

From their site:

"Disclaimer:

New vehicle pricing includes all offers and incentives"

Not to mention their Yelp reviews accusing them of not honoring their online advertised prices.
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